Course 1: The Campaign Playbook
WINNING ISN’T A GUESS, IT’S A NUMBER.
YOU CAN’T WIN EVERY VOTE, BUT YOU CAN WIN THE ONES THAT COUNT.
Your “win number” is how many votes you need to secure victory. By looking at past turnout, voter registration, and expected participation, you can set a clear goal. Once you know the number, every action becomes about reaching it.
