The Ground Game Playbook
From Numbers to Knock, A Step-by-Step Guide to Winning On the Ground
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Lesson 1: Calculating Your Win #
Every campaign starts with a number. Learn how to break down past turnout, project this year’s numbers, and set a clear target so every action ties back to victory.
Every campaign starts with a number. Learn how to break down past turnout, project this year’s numbers, and set a clear target so every action ties back to victory.
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Lesson 2: Finding Your Audience
You cannot talk to everyone and you do not need to. This lesson shows you how to find the voters who matter most so your energy and resources go where they will make the biggest impact.
You cannot talk to everyone and you do not need to. This lesson shows you how to find the voters who matter most so your energy and resources go where they will make the biggest impact.
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Lesson 3: Canvassing Scripts
Consistency matters. Use this template to build a script that keeps your team on message while leaving enough room for natural conversations that actually connect with voters.
Consistency matters. Use this template to build a script that keeps your team on message while leaving enough room for natural conversations that actually connect with voters.
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Lesson 4: Canvassing 101 (Basics)
Door knocking is still the most powerful tool in politics. Here you learn the fundamentals from your opening line to how to exit gracefully so every knock builds credibility.
Door knocking is still the most powerful tool in politics. Here you learn the fundamentals from your opening line to how to exit gracefully so every knock builds credibility.
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Lesson 5: Do’s & Don’ts at the Door
First impressions can win or lose a voter in seconds. This guide covers the essentials what to always do what to never do and how to leave a positive impression every time.
First impressions can win or lose a voter in seconds. This guide covers the essentials what to always do what to never do and how to leave a positive impression every time.
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Lesson 6: Phone Banking Dos + Don’ts
Phones let you scale your outreach fast. This lesson shows you how to make calls that feel personal avoid the common mistakes that turn voters off and maximize your impact with every conversation.
Phones let you scale your outreach fast. This lesson shows you how to make calls that feel personal avoid the common mistakes that turn voters off and maximize your impact with every conversation.
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Lesson 7: Deep Canvassing
Some voters need more than a quick pitch. Deep canvassing teaches you how to slow down listen and share stories that can actually shift perspectives and win people over.
Some voters need more than a quick pitch. Deep canvassing teaches you how to slow down listen and share stories that can actually shift perspectives and win people over.
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Lesson 8:Relational Organizing
The most trusted messenger is someone you already know. This lesson shows you how to turn personal networks like family friends church and coworkers into powerful engines for turnout and persuasion.
The most trusted messenger is someone you already know. This lesson shows you how to turn personal networks like family friends church and coworkers into powerful engines for turnout and persuasion.
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MAKE IT COUNT
A Great GROUND GAME WINS Campaigns.
Whatever the race, the way you run your ground game makes all the difference.
It all starts with a plan. Maybe you need to calculate your win number. Maybe you need to figure out which voters matter most. Or maybe you need the skills to connect with people at the door and move them to action. This course gives you the tools and practice to take those steps, and build a campaign that actually wins.
